The launch of ATLAS (Accelerating Transformation & Linkage for Advancing Startups) on May 7, 2025 in Tokyo, Japan, marked a defining milestone for Southeast Asia and the broader Asia-Pacific innovation landscape. Introduced as a formal cross-border alliance, ATLAS set a new precedent in regional startup collaboration. It provided a long-awaited structure to strengthen ecosystem alignment across nations.
Far from being just another item on the innovation calendar, ATLAS answered a pressing need for deeper regional coordination. The ecosystem had been waiting for this, and ATLAS delivered a structured platform for collective, cross-border progress. “ATLAS Resmi Diluncurkan, Gerbang Kolaborasi Startup Asia Pasifik Terbuka Lebar” reported BeritaSatu.com, one of Indonesia’s mainstream media outlets.
An Alliance in Motion
The launch was held during Asia MirAI Day 2025, a featured event at SusHi Tech Tokyo, one of Asia’s most prominent innovation platforms. ATLAS was co-founded by a coalition of regional leading startup enablers in South East Asia including KUMPUL (Indonesia), TechShake (Philippines), Techsauce (Thailand), and InnoLab Asia (Vietnam). “ATLAS is a bold step forward in our commitment to building a more interconnected regional ecosystem and unlocking broader market access for startups. We are thrilled to move from intention to action, backed by strong strategic partners across Asia” said Faye Wongso, Chairperson of KUMPUL.
The Right Alliance at the Right Time
The strong media response to ATLAS did not happen by chance. It was driven by three key factors:
- A Moment of Economic Momentum
The digital economy in Southeast Asia continues to accelerate. According to IMF and ADB (2024), countries like Indonesia and Vietnam are projected to grow by over 5% and 6% respectively in 2025. This growth is fueled by technology adoption and export-driven innovation. - A Rare, Structured Regional Alliance
While national startup programs are common, formalized cross-border collaborations with shared governance remain limited. ATLAS fills this gap by introducing an alliance committee and a clearly defined strategic roadmap. - Credible Founders
The alliance is spearheaded by respected figures in Asia’s startup ecosystem. These include Faye Wongso (KUMPUL, Indonesia), Mimee Lerdsuwankij (Techsauce, Thailand), Cong-Thang Huynh (InnoLab Asia, Vietnam), and Kotaro Adachi (TechShake, Philippines). Each co-founder brings over a decade of experience in building innovation ecosystems and advancing regional startup growth, lending strong credibility and vision to the alliance.
From Launch to Action
ATLAS was not built to be symbolic. It is designed to deliver real impact. With upcoming initiatives such as the Global Market Access Accelerator, regional summits, and whitepapers on ecosystem insights, the alliance aims to drive measurable and sustainable progress for the region’s startups.
This early wave of media attention reflects more than just validation. It signals a shared readiness across Southeast Asia for more coordinated innovation efforts. The region is moving forward together, and the world is taking notice.
A New Chapter in Regional Innovation
As a co-founding member behind ATLAS, KUMPUL continues its mission to bridge local potential with global opportunity. The launch represents a strategic step forward in expanding its impact beyond Indonesia.
“In the midst of Asia’s shifting role in the global economy, KUMPUL positions education and ecosystem development as foundational pillars. We believe collaboration is the fuel for real transformation. Through ATLAS, we are building strategic partnerships that open global pathways for local founders and contribute to a more inclusive and impact-oriented innovation landscape” said Faye Wongso in Jakarta following the launch.
ATLAS is now entering its next phase. It is welcoming new partners who share its values of sustainable innovation, ecosystem resilience, and inclusive growth. The alliance invites corporates, investors, policymakers, and global ecosystem builders to co-create the future of entrepreneurship in Southeast Asia. Want to be part of this movement? Complete this form and be part of the ATLAS movement toward a more connected innovation ecosystem.
What the Media Are Saying About ATLAS
The creation of ATLAS has become a central topic in the regional startup narrative. Positioned as a strategic response to fragmented innovation efforts, the alliance has resonated across the region. It has gained attention not only from startup communities, but also from leading media outlets in Indonesia, with growing interest across the Asia-Pacific region. From Kompas.com and Tech in Asia to JPNN, Media Indonesia, and many others, a total of 22 media outlets have featured ATLAS as a transformative initiative for the region. Here’s what they are saying:
1. Kompas.com
Wadah Kolaborasi Ekosistem Startup Asia Pasifik Didirikan
2. DetikINET (detik.com)
Startup Asia Pasifik Bikin Aliansi, Namanya ATLAS
3. Liputan6.com
Peluncuran ATLAS untuk Dorong Kolaborasi Ekosistem Startup Kawasan Asia Pasifik
4. Tribunnews.com
Empat Negara Asia Tenggara Satukan Visi Bangun Ekosistem Startup Regional
5. BeritaSatu.com
ATLAS Resmi Diluncurkan, Gerbang Kolaborasi Startup Asia Pasifik Terbuka Lebar
6. Sindonews.com
Resmi Diluncurkan, ATLAS Dorong Kolaborasi Ekosistem Startup Kawasan Asia Pasifik
7. TVOneNews
Indonesia, Vietnam, Thailand dan Filipina Satukan Visi Bangun Ekosistem Startup Regional
8. Kontan.co.id
ATLAS Resmi Diluncurkan Guna Dorong Kolaborasi Ekosistem Startup Kawasan Asia Pasifik
9. Suara.com
Inisiatif Ini Dorong Kolaborasi Startup Asia untuk Kewirausahaan Inklusif dan Berkelanjutan
10. Media Indonesia
Ekosistem Startup Kawasan Asia Pasifik Berkolaborasi Dorong Inovasi
11. Antara News (Megapolitan)
Atlas dorong kolaborasi ekosistem Startup kawasan Asia Pasifik
12. IDN Times
Resmi Diluncurkan, ATLAS Dorong Kolaborasi Ekosistem Startup
13. Times Indonesia
ATLAS Resmi Diluncurkan untuk Dorong Kolaborasi Ekosistem Startup Kawasan Asia Pasifik
14. JPNN.com
Aliansi ATLAS Perkuat Kolaborasi Startup Asia Pasifik
15. InvestorTrust.id
Dorong Kolaborasi Ekosistem Startup Kawasan Asia Pasifik, ATLAS Resmi Diluncurkan
16. Tech in Asia (Indonesia)
ATLAS Diinisiasi untuk Perkuat Ekosistem Startup Asia Pasifik
17. The Leap
ATLAS Launches to Unite Indonesia, Philippines, Thailand, and Vietnam Startups in Asia Pacific
18. Youngster.id
ATLAS, Aliansi Startup Asia Pasifik untuk Dorong Inovasi Lintas Batas
19. Uzone.id
Kolaborasi Regional Startup Asia Pasifik Lahirkan ATLAS
20. Techverse.asia
ATLAS Memperkuat Kerja Sama Regional dan Dorong Inovasi Lintas Sektor di Asia Pasifik
21. AsiaToday.id
ATLAS Officially Launched to Encourage Collaboration of Startups Eco-System in Asia Pacific
22. Arena Gadget ID
Startup Asia Pasifik Bikin Aliansi, Namanya ATLAS
At KUMPUL, collaboration is key to building a resilient, inclusive, and future-ready ecosystem. We extend our heartfelt gratitude to our partners, connections, and everyone within this ecosystem who made this possible. Let’s continue thriving together towards a stronger, bolder, and more connected startup ecosystem!
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