The Green Revolution is quietly unfolding globally in the food industry, transforming the agricultural landscape and reshaping how we perceive our food. The demand for organic produce has steadily gained momentum in recent years, driven by a growing awareness of health-conscious consumers and a collective concern for the nation’s food security.
The organic food industry’s future holds tremendous potential. As global concerns about climate change and environmental sustainability intensify, the demand for organic, eco-friendly products will likely amplify. The organic food market is projected to continue its upward trajectory.
Tanio, co-founded by Muh Ilmi Ikhsan Sabur, Andi Ikhwan, and Muh Irwansyah, emerged from a shared concern about the declining quality of food and national food security. The detrimental effects of chemical fertilizers and pesticides on food quality and diminishing fertile land propelled the founders to create a platform that directly addressed these issues. By collaborating with local organic farmers, Tanio ensures a sustainable supply chain of high-quality, chemical-free produce.
Startups continue to emerge with innovative solutions to address this concern. Tanio, a direct-to-consumer (D2C) business, stands out as a beacon of sustainability, collaboration, and growth. Founded by Muh Ilmi Ikhsan Sabur, Andi Ikhwan, and Muh Irwansyah, Tanio has carved its niche by fostering partnerships with local organic farmers to provide wholesome food options for the community.
We can trace Tanio’s journey to the founders’ deep concern for the declining food quality and national food security. The rampant use of chemical fertilizers and pesticides has compromised the quality of produce and depleted fertile soil, leading to increased demand for chemicals despite diminishing harvest yields.
Its unique selling points set Tanio apart in the competitive startup landscape. The company collaborates directly with local farmers, offering consumers unprecedented transparency in the organic farming process. Every developmental milestone of the crops is shared with consumers, allowing them to witness and trust the organic journey from farm to table.
The discerning modern consumer seeks organic produce and values the story behind the products they consume. Tanio taps into this narrative-driven trend, creating a deeper connection between consumers and their food sources.
Growing through Incubation with KUMPUL.ID
Participating in KUMPUL.ID entrepreneurship program proved to be a pivotal experience for Tanio. The program provided invaluable insights into product marketing, enabling Tanio to expand its horizons and refine its marketing strategies.
Tanio’s decision to join the program fueled the desire to elevate their business. The founders saw the collaboration between KUMPUL.ID and many industry key players as a catalyst for their business growth and development, aligning with their vision for Tanio.
The program yielded tangible results for Tanio, with a notable increase in product sales attributed to the implemented marketing strategies. The founders credit the program for contributing to their business traction and success.
Tanio is poised to ride the wave of the organic food industry’s expansion. Incorporating more local organic farmers into their network is not just a strategic move for Tanio; it’s a step towards contributing to the scalability and sustainability of organic agriculture on a broader scale.
The Journey To Cultivating Tomorrow
Tanio plans to further strengthen its business by upselling and diversifying its product range through increased collaboration with organic farmers. This strategic move aims to enhance product offerings and cater to a broader consumer base.
By fostering relationships with local farmers, Tanio ensures the affordability of organic produce and promotes fair and sustainable agricultural practices, making organic choices accessible to a broader audience.
Tanio is one of those companies whose growth is always attractive to watch as it cultivates and empowers communities for a more significant cause. Its founders anticipate a broader reach for
collaboration and more potential within the ecosystem, attracting more innovative startups that can leverage the platform to elevate their businesses.
Tanio’s journey exemplifies the symbiotic relationship between startups and entrepreneurship programs, showcasing the potential for growth, innovation, and positive societal impact. As the business landscape continues to evolve, Tanio is a testament to the power of collaboration, transparency, and a commitment to sustainable practices in startup industries.
by Adhitya Putra & Afrisa Maya
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