On February 25, 2025, KUMPUL successfully held an exclusive Masterclass in collaboration with ShopTokopedia (Bytedance) titled “Going Viral with TikTok Shop Marketing!” This event aimed to help the selected Micro, Small, and Medium Enterprises (MSMEs) within the KUMPUL ecosystem understand and implement exclusive marketing strategies on ShopTokopedia (TikTok Shop). The session was led by Muhammad Aga, Senior Partnership & Business Development at TikTok Indonesia.
Exclusive Strategies for Going Viral and Maximizing Sales
During his session, Muhammad Aga shared exclusive strategies to maximize sales on ShopTokopedia (TikTok Shop). Key takeaways included:
- Creating engaging, viral-ready content by leveraging TikTok’s algorithm.
- Collaborating with local creators to enhance visibility and build consumer trust.
- Optimizing a secure online store to ensure smooth transactions.
Beyond the presentations, participants had the opportunity to ask questions directly to experts and network with fellow MSME owners and representatives from ShopTokopedia. Additionally, participants also received practical guidance on becoming official sellers, covering everything from account creation to ad optimization.
MSMEs’ Experiences and Insights from KUMPUL Masterclass with ShopTokopedia
The enthusiasm from participants was overwhelming. Mrs. Deni Rahayu, owner of Derryl’s Crochet, a handmade crochet business producing hats, bags, bed covers, and more, shared her excitement, “This event was incredibly valuable as I got to meet fellow entrepreneurs and expand my business network. It truly helps MSMEs promote their products.”
A young Gen-Z entrepreneur, Kaffita Dewi, founder of Minnova.id, a business that transforming used cooking oil into aromatherapy candles, found the Masterclass extremely beneficial.
“This session provided essential guidance, particularly on setting up a TikTok Seller account, uploading products, and utilizing features to maximize sales on ShopTokopedia. I look forward to more networking opportunities through similar events.”
Grow Locally, Expand Globally with KUMPUL
KUMPUL accelerates growth by connecting entrepreneurs with strategic networks, exclusive resources, and expert insights. As Indonesia’s leading entrepreneurship ecosystem enabler, KUMPUL strengthens local communities while facilitating two-way global market access, helping international businesses tap into Indonesia’s dynamic ecosystem and supporting local entrepreneurs in expanding worldwide. Through impactful collaborations with key industry players, KUMPUL empowers entrepreneurs to scale efficiently, compete globally, and drive meaningful impact.
Ready to be part of this journey? Complete this form and join KUMPUL in shaping the future of entrepreneurship!
Written by Diyah Trisasmita
